Changes Coming to Celebrity Square at Broadway at the Beach

Broadway at the BeachWith all the wonderful changes coming to Broadway at the Beach, it’s only natural to create a new name for one of our favorite areas.  With Dave & Buster’s about to open, Burroughs & Chapin has announced a new name for its well known Celebrity Square area of Broadway at the Beach. The new name – The Avenue – reflects a design inspiration built around a repurposed warehouse district architectural style and the successful implementation of a strategy to attract new tenants who would be open and active during daylight hours.

The Avenue‘s new identity is highlighted by Hard Rock Cafe’s new location; Wahlburgers, another brand with national star power; American Tap House; and a 40,000 square foot Dave & Buster’s, which is set to be open on June 5th.  All of these locations have outdoor seating designed to add an upbeat social energy to the entire area. The indoor/outdoor combination creates an immediate impression of a fun and happening gathering place.

The Avenue has more of a playful, family atmosphere as opposed to the nightlife area geared to adults.

The Avenue is the first step of a multi-year transformation for Broadway at the Beach. Work continues in Mediterranean Village, located next to The Avenue, with new facades and landscaping being installed. In addition, new amusement rides, including a Ferris Wheel, have been and continue to be installed at all three Pavilion Park locations on property. With all the changes it is definitely is a must for family affordable fun things to do in Myrtle Beach.

Paula Deen’s Family Kitchen and Carolina Ale House are both scheduled to open this summer.

“As we complete this important milestone and first step in our multi-year transformation at Broadway at the Beach there is still a lot more excitement to come,” said Chad E. Carlson, executive vice president for Burroughs & Chapin. “This is only the beginning of the many initiatives we have planned to elevate the guest experience and to position Broadway at the Beach as the Southeast’s premier family entertainment destination.”

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2017-06-14T07:51:25+00:00June 2nd, 2017|